All around the world few prominent industries like retail are changing rapidly in its structure, buying and selling process and also in customer acquisition. In an increasingly volatile economy and a rise of consumers demand has forced this sector to welcome new technology that creates a better market scenario. For example, the concept of proximity marketing has leveraged the malls and retail owners to stay competitive by initiating the data-driven approach in measuring the behaviour of the shoppers. It is quite an indomitable fact that data analysis is playing a major role in this sector.
Here we will take you through a complete detailing of shopping mall analytics or retail analytics that is seemingly new in several parts of the world. To begin with, let’s say that this technology does a qualitative analysis of relationships between the mall and the store. With the aid of people counting technology, the analysis is done over footfall count, store capture rate store conversion rate in-mall marketing etc. Aqibtech, one of the prominent names in UAE is making a huge contribution in the domain of people counting solution, and with the association of vemcount software, it makes analysis perfect, for clients around the world.
As said in the beginning, the concept and formulation of marketing have changed a lot as now customers’ engagement is huge and the companies are even trying to create an ambience of personalized offerings. To elucidate a little one can see how the food delivery apps are making the customers involved in their promotional campaigning. People can put reviews, comments for others to see and that gives a boost to the sale.